Reference Works - business marketing
Dictionaries
Directories
Encyclopedias
Handbooks / Manuals
Dictionaries
- The Blackwell encyclopedic dictionary of business ethics / edited by Patricia H. Werhane and R. Edward Freeman. HF5387 B632
Directories
- Marketing and management : a world register of organisations / edited by I.G. Anderson ; in cooperation with the Institute of Marketing. HF5030.A5
Encyclopedias
- Encyclopedia of busine$$ and finance / Burton S. Kaliski, editor-in-chief. HF1001 E56
- Encyclopedia of business in today’s world / Charles Wankel, general editor. HF1001 E56
- Regional encyclopedia of business and management / edited by Malcolm Warner. HF1002.5 R336
- Encyclopedia of business information sources / James Woy, editor. HF5353 E52 1997/98
Handbooks / Manuals
- The handbook of communication and corporate social responsibility / edited by Oyvind Ihlen, Jennifer Bartlett, and Steve May. HD60 H236
- The entrepreneur and small business problem solver / William A. Cohen. HD62.7 C678 2006
- The small business handbook : a comprehensive guide to starting and running your own business / Irving Burstiner. HD62.7 B972 1994
- Take your business global : how to develop international markets / Gerhard W. Kautz. HF1416 K21
- Harvard business essentials : marketer’s toolkit : the 10 strategies you need to succeed. HF5415 H339
- Instructors manual (to) industrial marketing management: a strategic view of business markets / Michael D. Hutt, Thomas W. Speh. HF5415.13 H982 1985
- The design entrepreneur : turning graphic design into goods that sell / Steven Heller and Lita Talarico. NC1001 H477