find Articles - BUSINESS MARKETING

ONLINE DATABASES

An online databases are used to find journal articles on subject areas. Listed are some of the most frequently used online databases:

  • Cambridge Journal Online
  • Emerald Insights
  • Science Direct
  • Wiley Online Library
  • ProQuest Dissertations & Theses Global

If you want to access these online databases, you need to log in via EZaccess using your UPMID

PRINTED JOURNALS

Printed journals are also an important source of information for subject research. These journals are subscribed by the library and can be searched through WebOPAC to find out their locations.

Title / Call No.

  • Journal of marketing channels.  HF5415 J87
  • Journal of marketing.  HF5415 J86
  • Asian journal of marketing.  HF5415.12 A75A832
  • European journal of marketing  HF5415.12 E8E82

OPEN ACCESS JOURNALS

Open Access Journals are scholarly journals that are open to all, free of charge and available online to all readers.